It is 'Sustainable Green Initiative', committed to increasing the green cover and be the active partner in controlling the rapid climate changes. Since its inception in 2012, Greening have planted more than 100,000 trees in 23 locations across India including the extremely polluted regions of metro cities as Kolkata, Delhi, Bengaluru and Gurugram.
It increases brand recognition,
more media coverage,
co-promotion at social media,